Creating engaging mobile app experiences
through user-focused design.
Our App Design process
Our approach to app design is creative, strategic, and focused on the user. From start to finish, our team is a partner for better digital experiences that are informed by research and careful testing.
Discovery + Strategy
We start with you: stakeholder interviews help us understand your plans for the app and the problems you want to solve. We conduct extensive audience research, identifying user needs and pain points.
Supported by a foundation of client and audience insights, our UX team builds out personas and user journeys – research-based tools that break down who will be using your app and how. Clear task flows help define exactly what features are required to support users across their user journeys.
We begin visual design with an exploratory phase – we share inspiration and get a sense for what moves you and what doesn’t. Then, our design team goes to work crafting an on-brand visual identity for your app.
Once we get approval on UX and UI mockups, your app enters development – another area of expertise of ours, and the final phase before launch.Finally, your app is in the store.